EGO SUM STRAY captures the essence of riding with conviction — the quiet rebellion, the discipline, and the pursuit of becoming your truest self.The collection blends deep tones, sharp contrasts, and architectural lines that reflect strength and fluidity on the road.Through these visuals, we explore what it means to be STRAY:independent, bold, and always moving forward.
SS26 — INVICTUS
Unbreakable spirit — designed for riders who never back down.INVICTUS embraces the energy of summer: light, speed, heat, freedom.With vibrant tones, breathable fabrics, and race-focused silhouettes, this campaign celebrates the cyclist’s resilience through intensity and endurance.Every piece speaks to power, motion, and the relentless push beyond limits.
ARCHIVE CAMPAIGNS
A visual history of the STRAY journey.Dive into past releases, limited drops, and early campaign concepts that shaped the identity of STRAY.From experimental visuals to iconic looks, the Archive showcases our evolution in design, performance, and storytelling.
