
OUR STORY
STRAY was born from a simple idea: to create performance apparel that feels as powerful as the ride itself.What began as a small collective of riders and designers has evolved into a movement — a brand shaped by motion, discipline, and the pursuit of individuality on and off the bike.We believe cycling is more than sport.It’s identity, expression, and a constant search for personal momentum.Every STRAY piece is crafted to mirror that journey — technical, purposeful, and unapologetically bold.

PHILOSOPHY
STRAY’s philosophy is built on three pillars: Performance, Precision, and Personality. We engineer every product using elite-grade materials and athlete-tested construction to ensure uncompromising performance. Every stitch, silhouette, and detail is shaped with intention, reflecting a commitment to precision. Above all, we design for riders who value individuality — those who carve their own path, ride their own pace, and express their identity through motion.

TEAM & AMBASSADORS
The STRAY team is a collective of designers, athletes, and creators who share a commitment to elevating cycling culture. Our ambassadors represent diverse disciplines — from road and gravel to endurance and urban riding — and each brings authentic insight and real-world testing that helps refine our products. United by passion and discipline, they embody the STRAY mindset and serve as the driving force behind our innovation and storytelling.

SUSTAINABILITY
At STRAY, sustainability is woven into every decision we make. We prioritize durable, long-lasting materials to reduce waste, work closely with ethical manufacturing partners, and produce intentionally—focusing on quality over excess. With ongoing exploration of responsible fabrics and low-impact processes, we aim to create performance apparel that supports today’s riders while respecting tomorrow’s environment.

